Sproud was born Malmö, Sweden, in 2018. Already an epicentre for the very latest trends in food, sustainability and wellness, as three entrepreneurial friends we were inspired by our progressive city to create something good on the inside, bold on the outside. In a time of big challenges, we believe ''better product'' are part of the solution.
We truly believe in power change for good. At Sproud we have a strong passion for creating novel food, for conscious people. But Sproud belongs to vegans just as much as to everyone else. Our mission is to make it easy for all people to choose climate-friendly vegan products that taste delicious. To become The Alternative Plant-based Company